Home to Marshfield's Best Selection of Sporting Goods! We have Central Wisconsin's largest selection of electric assist bicycles, fat bikes, and ski equipment. Our certified mechanics service everything we carry and MUCH MORE!


The Sports Den has a large stock of parts and accessories available for servicing. We specialize in Bicycle Repair as well as Ski and Snowboard repair (including tune-ups). We also service Fitness Equipment.

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Shop for Accessories, Bikes, Clothing, Components, Helmets, Nutrition, Shoes & Cleats, Tires & Tubes, and Wheels & Parts

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The Sports Den is located at 1202 S. Central Ave. on Marshfield's sunny south side and we have been in business at this location since 1975! We offer quality products and service in bicycles, cross country and downhill skis, snowshoes, snowboards, swimming, skateboards, and carry a large selection of outdoor clothing. The Sports Den is also Central Wisconsin’s fat bike headquarters with fat bikes from Specialized and Trek on the sales floor at all times!