About Us
Your Local Bike Shop
We are community and family focused outdoor enthusiasts that pride ourselves on helping people from all walks of life find their love of cycling and the great outdoors.
We have been Marshfield’s leader in cycling and outdoor gear since 1973! In 1973, Denny Nelson and John Damrau started Nelson Bike and Camping. At the time, the store focused on selling Firestone bicycles and Jay-co pop-up campers. In 1975, Dennis Riedel began working at Nelson Bike and Camping part-time, learning the business and starting their cross country ski line. Eventually the store began to move more towards sporting goods and by 1977, they got out of the camper business. In 1979, Denny Nelson sold the business to Skip Perkins, who renamed the store to Perkins Sports and also purchased the current store location and expanded the business. In 1998, Skip Perkins decided to retire and there was a transfer of ownership to Dennis Riedel. At that time, Perkins Sports was renamed to the Sports Den. Then in October 2022, Mike and Kelly Trulen, long-time customers, purchased the business from Dennis Riedel and today, continue to provide the same service, products, and family and community involvement that The Sports Den has been known for years to come,
Meet The Family
Meet the Trulens
Michael and Kelly Trulen, along with their sons, Matthew and Ethan love being in the outdoors. When Michael is not at the shop and Kelly is not teaching 2nd grade, you will find us out camping, biking, hiking, fishing, skiing, snowboarding, kayaking, snow shoeing, football games, basketball games, and riding motorcycles. We look forward to serving our great community for many years to come.
The Sports Den Family
Mike Trulen
Head Hancho
Kelly Trulen
Mrs. Head Hancho
Denny Riedel
Local Legend
Joan Riedel
Mrs. Local Legend
Breanna VanDeHey
Local Legend
Patrick Nennig
Shop Manager
Brett Urban
Service Advisor
Andrew Matsick
Technician
Lauren Maki
Sales Associate
Jack Syth
Technician
Janet Lyon
Sales Associate
Harvey Hill
Sales Associate
Mark Haferman
Sales Associate
Why Shop With Us?
From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.
Quality & Value
We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.
Friendly Staff
We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.
Free Local Pickup and Delivery
Finding the perfect bike and cycling gear is easy when you shop with us. Explore our selection online, place your order, and we’ll have it ready for you soon. Easy and convenient!Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.
